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Audience Building, Courses, Email

Six lessons from Tiago Forte and Building a Second Brain

This week's episode of Creative Elements with Tiago Forte got a LOT of love on Twitter. And not just an anecdotal positive response – the Spotify data shows that this episode may have the highest listener retention ever! If you don't know Tiago, he's the creator of Building a Second Brain.

Email, Audience Building

How to grow an email newsletter

If there's one hill I will die on, it's that all creators should include email as part of their creative platform. And I'm not alone on that hill – it's actually pretty crowded. But I know starting an email newsletter can be hard and discouraging – if not downright painful. As I

Audience Building, Email

11 lessons from five years of writing an email newsletter

I had a little bit of a special milestone this week. Creative Companion, which has been the backbone of my entire business for nearly five years now, crossed 10,000 total email subscribers. Milestones like this are fairly arbitrary, but it still felt really good. I remember how hard it

Audience Building, Email

Lead magnets that actually work

If you've ever tried to build up an email list, you've probably heard advice around creating a "lead magnet" to get people to sign up. If you haven't or if you need a refresher, a lead magnet is basically the offer you make that incentivizes someone to hand over their