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Welcome to Creative Companion! 🥳

Hey, I'm Jay! I'm a writer, podcaster, and most importantly, a community builder.

I love to help people find creative and financial independence. And I believe the best path to both creative and financial independence is becoming a professional creator.

So I started Creative Companion to be your digital friend, mentor, and community along that path.

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Through my writing, podcast, workshops, courses, and community, you'll find:

  • Stories and insight from today's best creators
  • An inside look at my own creator business
  • Practical how-to guides for building an audience
  • Encouragement to keep going when things feel pointless

...all wrapped up and delivered in a kind, warm, approachable way.

I'm here to help you build a creative platform that supports you financially (but doesn't feel like a job).

And if you're curious to know more about why I care...


I struggled to be creative

Creative Companion was born from my personal journal in 2017. I had this story I would tell myself that I wasn't creative. I couldn't draw, I couldn't paint, and I couldn't design...so surely I wasn't creative.

That belief got even more limiting because it evolved into a belief that I didn't even have good ideas! I was just good at executing other peoples' ideas.

But I loved seeing other people create. I had to do something to turn this around,

So to prove to myself that I WAS creative, I decided to publish an email newsletter every day for a year.

Every. Single. Day. For a year!

It was super rewarding. And at times, the things I wrote really sucked! I mean, who has something to say every day?

But it shattered my limiting belief. It built the habit. And with the momentum of that habit, I've now built a business that supports me full-time as a creator.


Creators are modern rockstars

When I was a kid, I would look at musicians and think, "Wow, what an amazing life." I mean these people literally got to tour the world playing THEIR music and could get rich doing it.

Amazing!

That lifestyle is available to all of us today as professional creators.

But we've really warped our expectations on how quickly we can get there...

Those same musicians we looked up to toured the country for years and years playing slightly larger venues, selling CDs, and getting email addresses on notepads. Most bands we know and love today spent the better part of a decade or more until they broke through!


Being a professional creator is really hard.

I love the term creator because it's so flexible. If you self-identify as a creator, then you are a creator. ANYONE can be a creator. I've been talking about this for years...

But if you want to be a professional creator, then that's a different story.

Most online business influencers would lead you to believe this rockstar lifestyle is possible in just a couple of years.

Well, I started Creative Companion because I want to be honest with you:

To become a professional creator earning a living from your art and creativity is a lot of hard work.

I can't teach you to become a professional creator with a pre-recorded course. I can't teach you to become a professional creator with a cohort-based course!

Becoming a professional creator takes a lot of time.

The best way I can help you is with an ongoing relationship – through the Creative Companion newsletter, the Creative Elements podcast, and even the Creative Companion Club.

It's more possible than ever, but that doesn't make it easy.


You need a creative platform

To become a professional creator, you need to build what I call a creative platform.

Your creative platform includes the content you create, the products you sell, and the services you offer. It's the way you show up online and all the systems supporting you.

As you build and develop your creative platform, you're creating a flywheel for your entire business.

From Good to Great by Jim Collins:

Picture a huge, heavy flywheel—a massive metal disk mounted horizontally on an axle, about 30 feet in diameter, 2 feet thick, and weighing about 5,000 pounds. Now imagine that your task is to get the flywheel rotating on the axle as fast and long as possible. Pushing with great effort, you get the flywheel to inch forward, moving almost imperceptibly at first. You keep pushing and, after two or three hours of persistent effort, you get the flywheel to complete one entire turn.

You keep pushing, and the flywheel begins to move a bit faster, and with continued great effort, you move it around a second rotation. You keep pushing in a consistent direction. Three turns ... four ... five ... six ... the flywheel builds up speed ... seven ... eight ... you keep pushing ... nine ... ten ... it builds momentum ... eleven ... twelve ... moving faster with each turn ... twenty ... thirty ... fifty ... a hundred.

Then, at some point—breakthrough! The momentum of the thing kicks in in your favor, hurling the flywheel forward, turn after turn ... whoosh! ... its own heavy weight working for you. You’re pushing no harder than during the first rotation, but the flywheel goes faster and faster. Each turn of the flywheel builds upon work done earlier, compounding your investment of effort. A thousand times faster, then ten thousand, then a hundred thousand. The huge heavy disk flies forward, with almost unstoppable momentum.


Getting your flywheel turning

Building a successful creative platform is simply a numbers game. It's just like the flywheel – as you grow your audience and your impact, things get spinning faster even without additional effort from you.

So sure, the faster you can attract (high-quality) followers, the faster the flywheel will get turning and the less patient you’ll need to be...

But you’re better off assuming it will take longer for numbers to be in your favor than you think. If you enter this not worrying about how long it will take for the numbers to be in your favor, you’ll set yourself up for success.

When you assume it will take a long time, you make decisions based on that longer time horizon. When you make decisions that allow for a longer time horizon, you make higher-quality work. When you make higher-quality work, the numbers come your way faster.

It's a catch-22: sometimes the slower you expect something to work, the faster that it will. So I encourage you to lower your expectations of others and raise your expectations of yourself.


The CRAP you need

I have an acronym that I think will help: CRAP. You don't need courses, you don't need products, you just need Commitment, Resilience, Ambition, and Patience.

Most people who start down this path have good enough tools and they do good enough work. But they fail to have enough CRAP.

It’s hard to be both ambitious AND patient. It’s hard to be committed if you’re not resilient.

Most aspiring creators fail simply because they aren’t patient or committed enough to let time do its work.

But that's not you.

You can and WILL be different. You have plenty of CRAP.

And with Creative Companion, I'll help make things even easier.

Creative Companion is built to save you a whole lot of time and effort. With the articles, episodes, and people you meet through Creative Companion, you'll learn what's working for creators TODAY.

You'll also have plenty of companions for your creative journey. We'll be by your side helping you build the flywheel of your creative platform.

And today is the perfect day to get started. I can't wait to meet you.

PS: Want to learn more about my story? Read more here.